For founders & sales leaders whose reps don’t sell the way they do
Yours, specifically.
FireCoach clones how YOU sell into AI roleplay bots, scorecards, and daily coaching every rep on your team uses. Ramp cut by 50%. 60% of your week back. Your calendar is yours again.
▸ What’s running on your team
The coaching engine that runs on your playbook, not your calendar.
Practice with Midori Verity
Midori Verity
Practice Persona
● ActiveJ. Williams
You
● Active01 — AI voice roleplay · your buyer · any time
88/100
Cold Call · Midori Verity
02 — Instant coaching report · scored to your bar
Team Performance · This Week
A. Chen
Cold opener, SaaSM. Torres
Objection drillJ. Williams
Discovery, budgetR. Kim
Close drill03 — See who’s improving before pipeline suffers
03 — The hidden cost
The gap between what you taught and what they actually do.
Here’s the loop most sales leaders are stuck in. You build a playbook. You hand it out. Reps skim it once during onboarding. Six weeks later, none of it stuck.
“The problem is, we assumed they knew how to sell. Most sales training is just PowerPoint presentations.”
Matt M. — Enterprise SaaS, sales partnershipsThe four hidden taxes you’ve been quietly paying.
01 — Ramp tax
New reps take 6 months to sound like they know what they’re doing. Some never get there. FireCoach cuts this to 3.
02 — Shadow tax
They get paid to sell and babysit. You’re paying senior comp for junior support work.
03 — Bottleneck tax
You ARE the QA team. You ARE the closer of last resort. You’re also tired.
04 — Drift tax
What you taught in onboarding looks nothing like what your reps actually do. The signal doesn’t arrive until the close rate drops.
Hire another manager?
$180k a year, 6-month ramp, still one person.
Buy Gong?
Records what already happened. The deal’s already dead by the time you debrief.
Another LMS?
Generic curriculum, written by someone who’s never met your buyer.
► How it works
Train your team in minutes, not months.
Cold calls. Discovery. Objections. Demos.
AI buyers that push back like real prospects.
See exactly what worked — and what didn’t.
Know who’s improving before the close rate tells you.
Choose a scenario
100+ availableCold Call
Discovery Call
Objection: Pricing
Demo Presentation
Practice with Midori Verity
Midori Verity
AI Buyer · VP Sales
● ActiveJ. Williams
You
● Active78/100
Call · Jennifer M. · 4m 32s
Key Moments
Team leaderboard
Week of May 19T. Okafor
Cold Call · 12 sessionsJ. Williams
Discovery · 9 sessionsP. Chen
Objections · 7 sessionsM. Torres
Cold Call · 5 sessions04 — The transformation
Before FireCoach
You wake up to 14 Slack DMs from reps asking for “a quick gut check” on a deal. You hop on three of their calls so they don’t blow them.
You sit through pipeline review and can’t tell which deals are real and which are wishful thinking, because nobody’s coaching the reps before the calls happen. Only after, when it’s already too late.
You ask: Are they actually getting better? Honestly, you don’t know. The only signal you have is the close rate. By the time it tells you anything, three quarters are already over.
21 days into FireCoach
You open your daily brief over coffee. Every rep practiced yesterday. The system logged who struggled, who nailed it, and which skill is wobbly across the team this week.
Every rep with a real meeting today already has a bot twin of that prospect waiting in their queue. They practiced the call this morning. They walk in having already had it.
Pipeline review takes 30 minutes instead of three hours. You haven’t joined a single rep’s call this week.
You finish work at 5:30. You don’t open Slack at 9pm. The reps got coached anyway.
07 — Not just onboarding
The honest answer: no.
And honestly, your seasoned reps are the bigger win.
Onboarding is the obvious use case. New reps go from “winging it” to ramped in 3 months instead of 6. Easy math.
But here’s the part most people miss. A two-year rep has muscle memory. They run discovery the same way every time, regardless of who’s on the other end. They’ve had the same response to “we’re already using a competitor” since month two. Nobody re-coaches them.
Senior reps drift the most, because nobody questions them anymore.
FireCoach gives every rep — new, mid-tier, senior — a daily practice loop against your bar. The whole team’s skill floor and ceiling rise together.
This isn’t a training tool for new hires. It’s a coaching engine for the entire team. Forever.
08 — Whatever system you run
Most platforms try to push you onto their methodology. Hard pass.
Run MEDDIC? Your scorecards score MEDDIC. Run Gap Selling? Your bots get gap-selling sharp. Run something you stitched together over 15 years and a couple of exits? Great. That’s the one we clone.
No methodology yet? Cool. We’ll build one with you in Week 1, based on your industry, deal size, motion, and how your buyers actually buy. By the end of the sprint, you’ve got a real system. Written down. Coached against. Used.
09 — Why the others didn’t move the needle
| What you tried | Why it didn’t stick | What FireCoach does instead |
|---|---|---|
| Gong / Chorus | Records and transcribes. The deal’s already dead by the time anyone debriefs. | Coaches BEFORE the call so the call goes better. |
| Salesloft / Outreach | Sends more emails. Doesn’t help when your rep is live with a prospect. | Trains reps for the live conversation, not the pipeline volume game. |
| MindTickle / Allego | Generic LMS, written by someone who’s never met your buyer. | YOUR methodology, YOUR buyer, YOUR bar. |
| Hiring another sales manager | $180k/yr. 6-month ramp. Still one person. | One coaching engine. Every rep. Day one. |
| A bigger playbook PDF | Nobody reads it. Nobody practices against it. | Talks to your reps every day until the playbook is a reflex. |
10 — Real numbers
50%
Ramp time reduction
6 months down to 3
60%
Of your week back
Reps stop pulling you onto every call
21d
To full team adoption
Sprint kickoff to daily use
“Confidence. Honestly. Seriously. I know I can deliver for customers — I have for years. But how to talk about that and convey that with dollar signs in meetings with senior stakeholders, practicing feeling confident, has been really, really helpful.”
“It pays dividends. Dividends.”
Dr. Joan Palmiter BajorekAI consultant · FireCoach customer
“I send every founder I know who’s scaling a sales team straight to FireCoach.”
“It’s the only thing I’ve watched that actually makes reps better instead of just busier.”
Brandie GraceHead of Client Acquisition, Totally Brand It
“My team warms up with FireCoach every single day before a real call.”
“The ramp training alone is worth it. Better than anything I’ve tried.”
Rob VegaVP of Sales, Axe Automation
11 — Two ways in
Pick the plan that fits how fast you want to scale. Every tier is built on the same engine. The bigger the team, the more we customize.
Growth
$99 / seat / month
For teams ready to install a full coaching engine across the floor. Practice, scorecards, manager dashboard — everything your reps need to stop winging it.
Scale
Custom
For teams that want us to install FireCoach, not just hand it over. We design your bots and scorecards. We run the 21-day Power Sprint. You bring the team. We do the rest.
PowerSprint® · 21-day high-touch program
Run by sales operators who’ve actually closed deals. They sit with you, clone your coaching style, sharpen your playbook, and get every rep using FireCoach daily by Day 21. Adoption goes from 30% to 90%+. Included with Scale. Available as an add-on for Growth.
Growth gets you the platform. Scale gets you the platform AND us building it for you. Either way, by Day 21, your team is using it.
You didn’t take the founder seat to spend Wednesday afternoons on someone else’s discovery call. Twenty-one days from now, your team can be closing the way you do. Without you on the call.
